WHAT IS RESPONSIVE DESIGN AND HOW CAN IT BENEFIT YOUR NURSERY SCHOOL WEBSITE?
If you look at the dictionary definition of responsive, it states that it means that something reacts favourably or positively. And this is very much the case when it comes to responsive design.
In today's modern world, technology is advancing at a rapid rate, and the new kid on the block is the mobile device. Whether it's a phone or tablet, we are now able to access the internet and emails easily whilst on the move. However, there are still limitations to this technology and the version of a site you are able to access is often limited, or hard to read due to the size restraints of your mobile accessory. This ultimately means visitors to your site will simply not bother, or move on to another site, meaning an opportunity has been missed and that you have potentially created a negative impression.
However, there is a solution to this, and this is to have a website that is designed to function just as well on a mobile device as it would do on a laptop or desktop. A good nursery or school website provider should offer you the facility of a website that will respond to where it is being accessed, ensuring a fluid viewing experience from wherever it is being accessed. This means a positive customer experience which in turn reflects favourably on the school, showing that you take the ability to access the website seriously. And a school or nursery that pays attention to every detail of their website, is highly likely to do the very same when it comes to a child's education.
Of course, there is more to a responsive website than looks.
Ensuring that parents are kept up to date with recent developments at your school of nursery is where a website comes into its own. School closures through bad weather, for example, are a vital piece of information to convey, and whilst a lot of schools have a text information service, people will still look to the website for current details. With a lot of parents being away from their main computer, there is a definite and increasing need for this information to be viewed on a mobile device. In cases such as this, having a fully optimised site becomes an essential as opposed to just a nice thing to have if you can get it.
School and nursery websites are also showcasing tools for students work and extra-curricular activities, as well as achievements of which the school and pupil are justly proud. Having the ability to view these types of details on the go, means that other relatives and friends can share in this and it becomes a highly interactive experience. We may live in a world where computers are pretty much an essential, but there are people who are not able to access the internet or simply do not want to do so. A responsively designed website is an outreach tool to people who don't want to connect with technology, but want to fully connect with their family's lives.
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